Email Joe to receive information on upcoming classes.

In my Promo Masterclass, you will develop the skills and confidence required to succeed in the world of promo voice acting. I help you tap into  your unique promo mojo.

Through my years of experience voicing promos daily at different networks, I have honed techniques that we will explore in class, including different types of reads and how to find your “soul clock” (your own innate timing).

Beyond just technical voice acting skills, my goal for this Promo Masterclass is to equip you with the knowledge and tools necessary to thrive in this competitive industry.

Online Self-Paced “Promo Masterclass” and “Intro to Promos”

These are the newest of all my classes and both classes launch on November 15th. We’ve worked for several months on these self-paced online courses that are designed to give you everything you need to know to succeed in the promo world and find your promo mojo.

Sign up for my “Intro to Promos” and you can start right now from your home-studio, your living room or wherever you are. Every time you come back, you’ll pick up right where you left off. The “Promo Masterclass” requires you to submit a demo that best represents your work for acceptance into the class.

Once you sign up, you’ll go at your own pace through the course with me every step of the way giving you script assignments and direction via video and audio.

You’ll upload your reads which will automatically send me notification that your read, question or comment is up for review.

Via the interactive comments on every page, you’ll get my feedback and direction for each assignment, plus we’ll be able to have a discussion, back and forth via audio, video and texting within the online booklet.

Click here to see how the interactive comments work!

The courses are immersive and intensive. For example, normally when you take a voice over class with 10 other people, you’re lucky if you’re able to get on mic twice, maybe three times – with my online course you read EVERY script and get direction from me on each and every one.

That means, in the “Intro to Promos” course you’ll read on 8 to 10 different scripts. In the “Online Masterclass” you’ll read on over 22 scripts. And in both courses I breakdown the 3 different types of promo sessions you’ll ever encounter.

We begin by reading wild, where you give ABCs for speed throughout the script, then on to the next type of session, where you’ll view rough cuts of promos, time each line and read to those timings, and finally you’ll read to picture, just like we do in real network promo sessions. 3 beeps and go!

You’ll experience and practice every type of promo session you’ll ever encounter. And THAT prepares you for anything that can come your way in your promo career.

When you complete these courses, you will have done it all – there will be no surprises coming your way in your Promo career.


Here’s what voice talent are saying about the Go at Your Own Pace Online Promo Masterclass:

“I love the online class because it allows me to be comfortable in my own studio and work with Joe Cipriano every step of the way in the course. It’s new age college. Video, voice and text all in one.”

“Joe works with you on over 22 scripts throughout the course. There are excellent videos from promo pros who work in the business every day. They explain how promos are created, how talent is selected and what it’s like when you book a promo and hook up for a session.”

“It’s completely immersive and continuous. No more putting notes in a folder and forgetting how to apply what I’ve learned, I was immediately applying this new knowledge to the next script and the next for 6 weeks. The confidence I have now from taking this course, permeates into all my performances.

Joe’s Promo Masterclass takes voiceover coaching to a new level.”

Joe Cipriano Promo Masterclass

3-Hour LIVE Online: Find Your Promo Mojo Class

In this 3-hour online Zoom session, Joe will present the core teachings of his weekend Promo Masterclasses. During the interactive Zoom class, we will concentrate on the three different types of promo sessions you’ll encounter in your promo career.

In addition, attendees will become familiar with the requirements they’ll face with these different types of promo sessions, for example:

  1. Finding the story,
  2. Creating the energy and emotion,
  3. Interpreting the copy, and the performance.

We’ll spend time developing your “soul-clock”; that almost 6th sense of timing that is so important in promo. This class is designed to give you a full understanding of what is expected of voice over talent when booked to do a promo and get you ready for anything that could come your way in the promo world.

For the price of a “spot and a tag,” you’ll be one step closer to achieving your Promo voice over goals!*

*Please note that during the registration process, you’ll be prompted to submit a demo for review by Joe, prior to acceptance into the class. If you don’t have a promo demo, please submit a demo that you feel best represents your work.

Upcoming Sessions

We are currently planning a hybrid In-Person AND Online 3 Hour Promo Masterclass for early 2024!

Joe Cipriano In-Person Promo Masterclass

The Joe Cipriano In-Person Promo Master Class was a huge success on September 30th. We offered 12 full particpants and over 20 Auditors a rare opportunity to learn, and work with Joe, at NeueHouse on Sunset Blvd, in Hollywood, California.
Sharing their vast industry knowledge along with Joe during this remarkable day was Brett Winn, David Alden and J.J. Jurgens.

Brett Winn is the Partner/Creative Director of The Refinery AV, which specializes in creative advertising, trailers and original video for theatrical, television, home entertainment, and video games.

As a Post Production Supervisor for CBS Network, David Alden has overseen literarily thousands of network promo sessions and directed some of the best known voice over talent in the business.

JJ Jurgens is the Senior Writer and Producer at Viacom/CBS Marketing & Promotion. JJ is a highly successful voice actor and Host and Founder of the TOMGIRL podcast. JJ will talk about “Nailing the Audition” during the afternoon session.

There were also a few surprises! Guest Talent Agents and Managers stayed with us the entire day checking out our talent and even SIGNING a few of them to representation…

“Lunch and Learn” for Auditors tell us they learned so much by watching our 12 talent read promos throughout the day and receive instruction from our coaches. They tell us the learned so much about Promos, and how to elevate their Promo game to the next level.

The weekend kicked off at our host hotel, The Godfrey Hollywood. Our Auditors took part in our:

  • Friday Night No-Host Mixer at I/O Rooftop Lounge, located at The Godfrey Hotel Hollywood. 6:30 pm
  • 10 AM – 6:30 PM A comfortable seat in THE SCREENING ROOM, where the live instruction and direction takes place.
  • Delicious Lunch Included at NeueHouse on Saturday.
  • DISCOUNT room rate at The Godfrey Hotel Hollywood (within walking distance of NeueHouse.)

The Participant Level of the Promo Master Class was designed for working pros only, with instructor approval required. A Promo Demo, or your best demo highlighting your skills, must be submitted to be considered for this level in the class.

Participants Received:

  • One-on-one direction with Instructors, and Live Copy Reads
  • DISCOUNT room rate at The Godfrey Hotel Hollywood
  • Invitation to Friday Night Mixer at The Godfrey Hotel (no host)
  • ALL INCLUSIVE Breakfast, Lunch, and Dinner on Saturday
  • A huge “Swag Bag” each with a RODE NT1 5th Gen Microphone, Kaotica Eye-Ball, Joe Cip Promos Zip-Up and more
  • Celebratory Dinner Saturday evening at ALK (About Last Knife), an upscale LA restaurant, located at The Godfrey Hotel.

A Special Thanks to Our Proud Sponsors: Demos That Rock, VO Buzz Weekly, and Celia Siegel VO Chateau!
…And Welcome to our Supporters: BSW, CEntrence, RODE Mics, Kaotica, Benztown Branding and Source Elements!

For more information, please contact:

See photos from our Promo Masterclass here.

Find Your Promo Mojo FREE One-Hour Seminars

Every couple of months we present a FREE “Find Your Promo Mojo” seminar, broadcast LIVE on all of our socials, Facebook, LinkedIn, YouTube and Twitter. Everyone is invited to join in for free to learn the basics of performing Network, Cable and Streaming Promos. It’s a fast pace and fun workshop and we take questions from our viewers.

Our last FREE Seminar was on Tuesday, May 13th from 11am to 12noon pacific. We had a huge audience from all over the world, who left some wonderful comments:

Noura Magdi said:

“Greetings from Egypt! It was amazing to see how the process goes for promos. Thank you for the insights”

Terry Briscoe said:

“Taking your class gave me great insights into the promo genre that I will take into my coaching sessions.”

Mike Lynch said:

“For you to give up this hour of your time is awesome. Thank you very much”

Johnny George said:

“Thank you for great info”

Mike Paul said:

“So much great advice today and for free. Thanks Joe, it was fun to see the process in real time.”

David Matranga said:

“Thanks Joe! So grateful that you will share your time with us”

Upcoming Sessions

Click on any of the Social Media links at the bottom of the page and follow us to hear the latest information about when the next FREE class is coming!

Joe Cipriano is represented by:

Joe Cipriano at Atlas Talent Agency

NEW YORK – (212) 730-4500
Lisa Marber-Rich /

LOS ANGELES – (310) 324-9800
Jonn Wasser /
Heather Dame /

Contact Joe directly